What: In the simplest sense, it is a mode of mass communication that aims at promoting trends of fashion among the targeted audience. Visual merchandising, styling and graphic designing, display, exhibit designing, advertising, public relation strategies and fashion-specific creative writing are the different tools with which the fashion industry reaches out to its potential consumers. With the multitude of domestic and foreign brands, companies and designers exploding onto the Indian retail scene, it is imperative for each one of them to develop a unique brand identity and maximise visibility.

The Starting monthly package can be around Rs.20, 000 to Rs.30, 000. With experience, you will acquire maturity in designing skills and a few years down the line your salary would be in the range of Rs.50, 000 to Rs.80, 000 per month. Of course, if you become a reputed designer you could demand the world.

How: Fashion communication is one of the industry’s most untapped career resources. Despite being a relatively new mode of study, fashion communication has been warmly welcomed by the career–oriented youngsters as they find it to have immense scope in today’s fashion scenario. Fashion communication professionals are held in high demand, as they come up with effective solutions on design strategies in the highly competitive retail sector after considering various aspects of communication design. Trend prediction, fashion journalism, public relations, fashion advertising, style consultancy, product launches, store events management, catwalk shows, and exhibiting fashion products in galleries are the lucrative sectors of the industry that await their innovative services.

 Young professionals can also engage in creative sectors of fashion technology that relates to visual imagery, text, information and experiential design.

Where: 10+2 pass in any discipline with minimum 50% marks is the basic qualification required for pursuing a graduation program in fashion communications. Those who can make the most prudent application of the various design tools succeed in this highly competitive sector. When such solutions couple with practical experience, doors of fashion business world are sure to be opened before you.

During the initial stage of the course, students with diverse backgrounds are brought to a common platform and are given adequate training to develop basic fashion communication skills in them. Second stage is that of application under which the students are taught to solve various complex communication problems by giving required consideration to different market influencers and targeted audiences.

Institutions: (See Below)